It has been confirmed that Google and Twitter will be partnering up for the second time. It is unclear what changes this partnership will bring for search results and Twitter users but we can speculate several things.
Google and Twitter had an original partnership from 2009-2011. This deal gave Google access to the social media site by being able to crawl it and gather content and information. Unfortunately, this was not ideal for Twitter users because it clogged up the microblogging site with bot traffic which inevitably slows it down. The new agreement is said to provide Google with a more efficient way of finding and indexing individual tweets. This is done by giving Google access to Twitter’s firehose, which is its stream of content, tweets, and data. This will provide benefits for both powerhouse companies.
Google and Twitter alike will significantly benefit from this alliance. With the new speculated firehose access, Google will be able to produce real time tweets on the search result page. This allows users to stay up to date with relevant and immediate content. Twitter will, potentially, gain more visibility and traffic to the site seeing as Google is the number one search engine in the world.
All the speculated changes are said to occur later this year but brands and companies are told to anticipate these changes and make the appropriate preparations. It is essential for companies, both big and small, to be active on Twitter and to post relevant content. If Google is to show tweets in the search results, a company has the potential to have their information broadcasted to thousands of Google users. Jungo Solutions has social media packages that include Twitter account creation and management. For more information on our social media packages, visit our website at www.jungosolutions.com/social-media-management
