In 2015, websites are crucial parts of any business, big or small. To better serve their purpose of informing and assisting a potential customer, they must have the right components. Here are four key things your website must have:
1. Mobile-friendly capability— More and more people are viewing webpages via their smartphones and tablets, it is absolutely essential to make sure your website can clearly viewed on each of these devices. As of April this year, Google announced Google’s new algorithm will use ranking criteria that tags your site as mobile friendly and will use this factor to determine whether your website should rank higher in search results. This can significantly impact where your website falls on the Google search engine. To run a test to see if your website is mobile friendly, click on the link on our website found here.
2. Physical address—A small detail that may seem obvious but is often times missed on websites. It is important for a potential customer to know how to locate your business. This information needs to be clear and present on the main page of your website to ensure sufficient communication. It is also important to include this information because it enables the page visitor to see that you are a legitimate and credible business by checking the physical address. It even be beneficial to embed an image of the Google Map page for your business. If the user is viewing your website on a mobile device, the user can simply click on the map and start the GPS navigation system that will direct them to your business.
3. Relevant and relatable content—If people are visiting your website to gain information, you want to make sure your content is of the highest quality. The content on your website needs to align with your brand image and be full of information that is useful to your potential customers. Content marketing strategies can be used when creating content that can be shared over multiple platforms to help increase your website’s audience.
4. Privacy policy for contact form – Having a contact form on a website is a standard practice but search engines are cracking down on what needs to accompany that form. Adding a privacy policy with your contact form assures the search engines that you are not a spam website and you will not distribute the information obtained by the contact form to other 3rd parties.
Whether you are starting from scratch or you already have a website up and running, don’t forget to have these key components present on your website.
