MisunderstandingAs a small business, you most likely understand the importance of SEO and specifically, local SEO. There are many techniques and strategies that businesses can use to improve search engine results but there are a few things that are BIG “no no’s” that you’ll want to avoid in your marketing efforts.

  1. NAP inconsistency You’re thinking, “oh no, not another acronym”, but unlike “lol” and “jk”, NAP is important to remember for your SEO efforts. NAP stands for Name, Address, and Phone number. These 3 components need to be congruent on your website, ALL local business listings, and even on your social media accounts. Discrepancies can confuse search engines, making it more difficult for your website to be seen by potential customers.
  2. Broken links on your website These are hyperlinks on your site that aren’t pointing to their intended pages. They may lead to a nonexistent pages and give you, or your website visitors, an error message. The more broken links you have, the worse your reputation is with search engines. To avoid these broken links, make sure you’re regularly checking for them during website maintenance.
  3. Not getting customer reviews Let your customers help your marketing efforts by bragging about you online. Visible, public reviews help boost your credibility/trust, increase click-through-rate, and boost conversions from your website. All big things that help your search engine rankings!
  4. Poor content quality – Have you ever heard the saying “content is king”? If not, you should use it as a mantra in your SEO strategies. Content IS king and should be audience-centric, well-researched, and well-written. Quality content will help improve or maintain good positions on search engine results.

Avoid these big, yet easy to fix, mistakes to help boost your SEO. Jungo Solutions offers a variety of SEO packages that can help you build or improve your search engine results. Contact us for more information.