A blog, if used correctly, can be a valuable tool for small businesses. With benefits ranging from helping establish a positive online reputation to improving SEO and search engine rankings, blogging is a tool that you may not be utilizing…but should be.
So where do you start? What do you even blog about?
Here are a few topics that can get you started.
Share tips or how-to’s
Small businesses can provide a lot of helpful tips related to their industry. Sharing helpful tips with your followers can establish credibility and provide a valuable service to them. For example if you are a moving company, you can write a blog about how to pack your valuables safely. Or, if you’re an insurance agent, you can share tips on how lower the cost of your car insurance. You can even add videos to your blog to boost engagement.
Invite a guest blogger
If you’re pressed for time or need a fresh perspective, try inviting a guest blogger to be featured on your weekly blog. Other industry professionals, other employees in your office, or even colleagues that can provide a different perspective are great people to ask to guest blog.
Answer frequently asked questions
If one person has asked the question, chances are, that more of your followers might have that same question. Taking FAQs from your past, current, or potential clients can make for a helpful blog piece. Educating your audience can make a stronger impact than selling or constantly self-promoting. Your audience is on your blog to accomplish their own goals (whatever they may be), so it is important to publish content that helps them with that by answering their questions or solving their problems.
Share industry news
Providing up-to-date news that is relevant to your industry is also a great blog topic. If you’re a lawyer, you can inform your audience about the new laws coming into effect in the upcoming year. Blogging about current industry news can help you establish your company as a credible source of information in your industry.
