According to Instagram’s official blog, people miss on average 70 percent of their feeds. Instagram states that as it continues to grow its user base, the news feed must adapt with it. This means that they will be changing their newsfeed algorithm, much like its parent company Facebook.
Previously, Instagram’s newsfeed was show more like a timeline, meaning it showed posts in chronological order from newest to oldest. With the new changes that will take effect over the next few months, Instagram’s feed will show you posts and videos based on the “likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post”.
This could potentially mean changes for brands, making it more difficult for posts with low engagement to be shown to potential customers. This trend of declined organic engagement has been shown for brands on Facebook and Twitter already. The best option for businesses to combat these optimized newsfeeds is to create an engaging advertising campaign on the social media platforms.
Instagram ads can be launched using Facebook’s Ad Manger – making it an easy process to track analytics and measure effectiveness of Instagram advertisements.
If you’re looking to increase engagement on Instagram to prepare your business or brand for these new algorithm changes, contact Jungo Solutions today.
