Snapchat’s Growing Popularity for Businesses

Snapchat has grown up since its inception in 2011. Even in the past year, Snapchat has added an abundance of new features such as a new discover feature that allows brands to showcase their videos. It has revolutionized the way marketers and news outlets interact with...

Big Changes Coming to Instagram’s Feed

According to Instagram’s official blog, people miss on average 70 percent of their feeds. Instagram states that as it continues to grow its user base, the news feed must adapt with it. This means that they will be changing their newsfeed algorithm, much like its...

Facebook Reactions Effects on Businesses

If you have been on Facebook in the past 3 days, you’ll notice something different. Facebook just released its new “reactions” to the world. Instead of merely “liking” a post, you can now choose a reaction such as “love”, “haha”, “wow”, “sad”, and “angry”. These...

3 Facebook Advertising Hacks for Small Business Owners

Facebook is THE largest social media platform on the planet with an astounding 1.55 billion users (as of 2015). What does this mean for small businesses? This means that the odds that your ideal potential customers can be reached using Facebook advertising are very...

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