SEO Services

Organic Search Engine Optimization

(SEO) Services

SEO Kickstart (New Customers)

This is the initial step in growing your organic SEO ranking.  During this 6-week SEO Kickstart period, we execute on:

  • Website Audit – We check and clean up any common errors on the website that can cause roadblocks or red flags by search engines, such as having Javascript files embedded incorrectly or poor navigational structure.  We verify your navigational structure is SEO friendly and that your internal linking maximizes your SEO capabilities.
  • Optimize Mobile Website – If you have a separate mobile website, all actions performed on the website will also be performed on the mobile website.
  • Site Registration with Google & Bing – We register your website to make it easy for these search engines to find and crawl your site.
  • Image Optimization – We make certain your image sizes are optimized for faster loading without losing image quality.  Google can’t read images; they can only read text. We’ll add text to the image properties so Google gets a clear snapshot of what your site is about.
  • Professional Keyword-Rich Content Curation – Our skilled SEO copywriters create your content to professionally market your business while incorporating keywords at the correct keyword density for the most successful search engine ranking results.
  • Link Redirect Audit – Any links coming into your site on unknown pages (broken links) are fixed and appropriate 301 (permanent) redirects created.
  • Create a Sitemap – A sitemap is visible to readers and is helpful with navigation. Google recommends each page on your site be within 2 clicks of the home page; a sitemap enables this possibility. A sitemap varies from the sitemap.xml file, which is for search engines to read.
  • Meta Tags and Schema Curation– Meta tags tell search engines what your site is about. It also shows up to viewers when they do a search in Google. You want this written well from both a search engine and a user perspective. It is important these tags incorporate keywords but also compel users to click.  Schema refers to an HTML tag that marks up the content on your pages in a mark up language recognized by major search providers, making it easier for search engines to understand the relevancy of your site to a specific search query.
  • Bulk Directory and Citation Listings – These listings place your business and website on relevant, prominent directories and websites (ex. Google maps, Yelp, Chamber of Commerce, etc.). We hand pick certain sites that are credible for your industry.
SEO Growth Campaign (starts after SEO Kickstart)

After the SEO Kickstart, we continue to grow and execute your

  • Google Analytics Analysis – We perform a full analysis of where your traffic is coming from, where they went on your site, and from which pages they left.  We will customize Google Analytics to monitor certain goals that are important to your website.
  • Update Sitemap – A sitemap is visible to readers and is helpful with navigation. Google recommends each page on your site be within 2 clicks of the home page, a sitemap enables this possibility. This varies from the sitemap.xml file, which is for search engines to read. We will make sure your sitemap is up-to-date with any new pages and blog posts that are added to your website.
  • Professional Keyword-Rich Content Update – Our skilled SEO copywriters enhance and update your content to ensure content is maintained at the correct keyword density for the most successful search engine ranking results.
  • Monthly Reporting – Monthly keyword reports and quarterly keyword ranking reports are sent in an easy to read format.
SEO Kickstart (Website Customers)

Since we built your website, your website is already prepared for organic SEO. This initial step in growing your organic SEO ranking has already been started, so during this SEO Kickstart period, we execute on:

  • Create a Sitemap – A sitemap is visible to readers and is helpful with navigation. Google recommends each page on your site be within 2 clicks of the home page; a sitemap enables this possibility. A sitemap varies from the sitemap.xml file, which is for search engines to read.
  • Meta Tags and Schema Curation– Meta tags tell search engines what your site is about. It also shows up to viewers when they do a search in Google. You want this written well from both a search engine and a user perspective. It is important these tags incorporate keywords but also compel users to click.  Schema refers to an HTML tag that marks up the content on your pages in a mark up language recognized by major search providers, making it easier for search engines to understand the relevancy of your site to a specific search query.
  • Bulk Directory and Citation Listings – These listings place your business and website on relevant, prominent directories and websites (ex. Google maps, Yelp, Chamber of Commerce, etc.). We hand pick certain sites that are credible for your industry. Additionally, we create, claim and optimize your Google My Business so your local listing returns higher in the map results and professional look on Google.
  • Keyword Research – Great key phrase research is the solid foundation of any SEO campaign. We analyze keywords to determine what phrases convert, which phrases drive traffic, and which do both.
  • Google Analytics Setup with Conversion Tracking – If you don’t have Google Analytics installed already, we do this for you. We also set up tracking for form submissions, calling a phone number, etc. based on what your individual needs are.
SEO Monthly Sustainment

For SEO clients once we have reached your organic SEO goals, we go into a maintenance mode, providing service on an hourly basis as needed to maintain search engine ranking results.  Monthly reports continue to be provided at no cost.  If we flag results necessitating action, changes are billed at the hourly rate.

Paid Advertising Services

Pay-Per-Clicks

This is an explanation of our search engine management (SEM) or pay-per-click (PPC) services.  We use the following advertising media: Google Adwords, Display Ads on varies sites, YouTube Ads, Mobile Ads, Bing Ads, etc.

  • Initial Ad Campaign Setup – We perform a keyword research for your industry to determine the recommended ad budget and keywords for best impressions. We setup your search and/or display ad campaign account with content and images.  Conversion trackers will be placed on your website to track the forms that are filled out, phone calls, etc. based on traffic from your ads.  For the first month, we evaluate your ad campaign data and optimize twice a week, as necessary to maximize your budget.  We are able to provide you with $100 worth of FREE Google AdWords and discounted Bing Ads to offset our fees for setting up your ad campaigns.
  • Monthly Monitoring – We continue to watch your ads and analytics to ensure the correct keywords, clicks, and impressions for success.
Social Media Ads

We use the following social media advertising: Facebook Ads, LinkedIn Ads and Navigator, YouTube Ads, etc.

  • Initial Ad Campaign Setup – We perform a keyword research for your industry to determine the recommended ad budget and keywords for best impressions. We setup your search and/or display ad campaign account with content and images.  Conversion trackers will be placed on your website to track the forms that are filled out, phone calls, etc. based on traffic from your ads.  For the first month, we evaluate your ad campaign data and optimize twice a week, as necessary to maximize your budget.  We are experienced.  We know the methodologies to bring ad costs down to maximize your budget while increasing visibility.
  • Monthly Monitoring – We continue to watch your ads and analytics to ensure the correct keywords, clicks, and impressions for success.

Optional Add-ons

Social Media Package Add-on (recommended for local businesses)
  • Content Creation – We design and adapt visually appealing images, graphics, and text posts customized for each client and tailored to each individual social media platform.  *Infographics available on request for an additional fee
  • Posting – We post tailored content on each respective platform at optimal times based on target audience engagement data.
  • Website Traffic – Posts are geared towards boosting organic SEO by driving traffic back to your website.
  • Monitoring – We monitor comments, reviews, and messages and develop a specific course of action for each to respond in a way that is directly in line with your business values.
  • Engagement – We interact with potential customers, current customers, and leaders in your industry on a weekly basis using social media to help increase visibility, boost reach, and maintain a positive brand image.
  • Social Media Analytics Analysis – We perform a monthly analysis of your audience, demographics, and engagement to enhance your social media goals.
Social Media Consulting
  • 1:1 Private Training– On-site visit or video conference with you or your team. This is good for in-house training for all employees or for an individual. The training can be customized to your specific needs.
Blog Writing

For clients who want to continue monthly blog and article writing, we will write blogs at an hourly rate (ex. Blog < 500 words = 1 hours, Blog < 1000 words = 1.5-2 hours).  Our skilled, creative blog copywriters will create your content to inform your audience and professionally market your business while incorporating keywords.

Newsletter Campaign
  • Design and build a customized template – We will design a newsletter template designed to present your information to your audience in a clear, visually appealing manner.
  • Content curation – We will create content centered around the key focal points of your business to educate your audience on the various aspects of your business.
  • Manage distribution to your audience – Using analytics, we will choose times that are optimal for your audience to open, read, and engage with your newsletter.

Ready to start growing your business? Contact us today!

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