As technology improves and more and more business moves online, social media marketing is becoming a standard practice among companies both big and small. Social media is a relatively new concept and still may be foreign to many businesses but it is quickly becoming an essential and beneficial part of marketing.
Through analytics and insights available on social media, you’re able to learn the likes, demographics, and other preferences that your target market embodies. This is beneficial in developing your marketing strategy because it allows you to tailor your posts and content to the audience’s tastes. The single most important thing in online marketing is to know, to understand, and to relate to your target audience. Another advantage of using social media tools and insights is that you’re able to expand your reach potentially, to a market that you may not have been able to connect with using traditional advertising. Twitter, for example, allows you to see what is “trending” by using specific “hashtags”. By clicking on the “hashtags” you’re able to see what people around the world are saying about the particular topic, enabling businesses to participate in popular conversation. In doing this, the business can expand their reach and gain more visibility.
Social media goes directly hand-in-hand with search engine optimization (SEO). Most businesses have websites that are up and running but may not have enough traffic on their website to be shown at or near the top of the search engine list. Social media can aid in driving traffic back to the company’s website. Posting on social media, as well as linking back and forth between the website and social page, prompts the audience to click on the website. Creating engaging content on social media accompanied by a website link can increase the number of website clicks, therefore, boosting SEO scores on major search engines.
One of the best things about social media is that it is extremely cost-efficient. There are billions of people worldwide that use Facebook, Twitter, Google+, and other social media websites yet, the cost of having one of those pages is still completely free. The ability to post an unlimited amount of content for no cost makes social media a cost efficient and effective way to reach potential consumers. There are services on social media sites that do cost money such as “promoting” a Twitter page or “boosting” a post on Facebook but the company is still able to set their own custom budget.
Social media is a key component to any marketing strategy and has become the norm for businesses both big and small. Jungo Solutions can help create and develop a customized social media strategy, tailored to the company’s individual values and goals. For more information, visit our website at www.jungosolutions.com
